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Bad Product Names: showing you the worst in naming

10 May 2007

Ever wonder about those terrible product names you encounter, mostly on those bad TV commercials?

Bad Product Names will uncover the worst in product naming, all categories are fair game: from cars, medications, services, eateries, etc. It isn’t just limited to product names either. Bad band names, service names, slogans, domain names, and many other kinds of names will be discussed here.

Product and service names are important– they make it easier for customers to remember the product or service involved. A good name will have lasting impressions and positive associations. This improves the effectiveness of advertising, facilitates word of mouth, and attracts even more customers, leading to more sales. A bad name for a product won’t leave a pleasant taste in your customer’s mouth, so please use consideration when naming your product or service.

Names of new internet startups, especially Web 2.0 companies, will also be analyzed. It is even harder for new internet startups to choose a name. Not only do you have to have a memorable, good-sounding name, you have to be sure that the domain name is available. Names that are short and catchy sounding are tough to get domains for, since most of the pronounceable 4-letter and shorter names are already taken.

Visit the Bad Product Names blog.

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